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Pau Business School - Master's Programme

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Sport Marketing & Management (Taught in French and English)

Expert Courses Marketing

OBJECTIFS

Acquérir une connaissance importante de l’histoire, de la sociologie, de l’environnement et du fonctionnement de l’activité économique du sport en général, des organisations sportives en particulier ;

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French Marketing Excellence (Taught in English)

Expert Courses Marketing

OBJECTIVES

The programme gives students international marketing theory, concepts, practices and tools by focusing on 4 high-growing industries (High-Tech, Luxury & Fashion, Agrofood & Gastronomy, Wine & Spirits). It provides a broad view of the entire marketing value chain from the upstream (business intelligence, market analysis) to the downstream (negotiation & sales).

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